Quick Guide to Creating a Successful Job Advert
Job advert checklist
Check that your advert covers all the below items before you post your job advert,
to get the basics right.
If you have time, read on in the guide to ensure you attract the right candidate.
Job advert essentials
- Precise job title
- Name of employer (or recruitment agency)
- Job location
- Whether the role is full-time, permanent or a short-term contract
- Publishing date and application deadline
- Job and advert reference number if necessary
- Have clear text, layout, and a professional image
- Branding should be present but not overbearing
Job description
Short description of business/organisation, and division activity, market position and aims
To whom the position reports - or other indication of where the role is in the organisation
Outline of job role and purpose - set up in a list of points if possible
Indication of size, responsibility, timescale, and territory of role
List of firm requirements for the job (as bullets)
Outline of ideal candidate profile
A separate list of other skills that would be advantageous to have
Indication of qualifications and experience required
Salary range
Other package details (pension, car etc.)
Career advancement opportunities
Equipment and systems to be used in the performance of the job, if necessary
Response and other information
Response and application instructions
Explanation of recruitment process
Perhaps interview dates
Contact details as necessary
Equal opportunities statements
See the job ad as your working document; the most effective tool for finding the right person. If you work this way, all elements should automatically get prioritised right.
